Jun 2021 - Present
Freelance Graphic Designer
I work with clients across various industries to help create, shape and evolve their brands for both online and offline applications. My services involve producing creative concepts and designs, from artwork to delivery. My strengths lie in logo design, branding, brochure design, advertising, exhibition graphics/POS and digital design. Below are just a few of the companies and brands I have worked with as a freelancer:
Elfi's Retreat - Holistic massage therapy service
Staines Rotary Club - Charity organisation helping local communities
eToro - World leading social trading and investment platform
Hednesford BID - Business improvement district
RApport - Specialist international regulatory consultancy
Apr 2018 - Jun 2021
I worked closely with the Shell Marketing Team and the Design Lead, acting as a brand guardian to help shape, refine and evolve the direction and application of the Shell Energy brand. Additionally, I was responsible for designing engaging, best practice creative solutions across all Shell Energy communications and marketing campaigns, to ensure a clear, strong and consistent visual presentation of the Shell Energy brand.
My responsibilities included creating, editing and implementing designs for internal and external communications and marketing materials over a wide range of materials and channels. This included, but was not limited to, email marketing campaigns, digital banners, product and corporate brochures, press ads, posters, print banners, sales assets, promotional items, presentations and templates, data visualisation, internal-use videos, website and application mobile assets, content development, event stands, and social media.
Sep 2013 - Apr 2018
Senior Graphic Designer
In 2013 I joined the company as Graphic Designer, and was subsequently promoted to Senior Graphic Designer in 2017. In this role, I was the design lead for the publishing and events company, who were leaders within the exhibition and conference industry. Some of my duties included:
Designing the creative for prestigious events and ensuring consistent branding throughout the campaign.
Producing artwork and layouts for brochures, magazines, POS, inserts, adverts, signage, web banners, E-shots and online newsletters.
Illustrations and infographics for publications and marketing campaigns.
Logos and brand identity toolkits.
Preparing artwork for print.
Aug 2011 - Sep 2013
I helped develop concepts and artwork, and was responsible for presenting out clients' requirements through visuals and preparing artwork for production in the wayfinding and environmental graphics industry. My large portion of my role involved producing artwork and technical drawings using Adobe Illustrator and InDesign, as well as visual rendering using Photoshop.