Staines Summer of Sports campaign
Event branding | Print | Digital design
To celebrate the 2024 Olympics and Euros, Visit Staines BID launched the Staines Summer of Sports campaign packed with sport-themed, family-friendly fun in the town centre.
I was brought on to create a bright, playful brand identity that would appeal to all ages. The result was a bold, attention-grabbing lock-up that worked on its own or slotted into a range of graphics designed to bring some energy and buzz to the high street.
The project included digital assets for social media and a bunch of printed materials for on-the-ground promotion. The client was really happy with how it all turned out—it helped build awareness for the event and was a genuinely fun one to be part of.

Testimonial
We’ve had the pleasure of working with our George for nearly a decade, and his contribution to our brand has been nothing short of exceptional. His creativity, adaptability, and unwavering professionalism have consistently elevated our communications across both B2B and B2C audiences.
He has an extraordinary ability to understand his client, translating ideas into visual identities that truly resonate. Two standout examples of his work include the vibrant Summer of Sports campaign and the bold, engaging branding for our Comedy Club—both of which captured our vision perfectly and left a lasting impression on our audiences.
His work continues to inspire, and we can’t recommend him highly enough.
Joana Santos
BID Manager , Visit Staines