Skoda Elroq
Time Out collaboration | Print | Digital design
Škoda teamed up with Time Out London for an exciting campaign called Get Up & Go! to promote the launch of their new car, the Škoda Elroq.
The campaign featured a competition offering a spontaneous road trip, complete with hotel accommodation and spending money.
I was brought on to create a bold, impactful logo lock-up that captured the vibrancy of Time Out while aligning with Škoda’s brand.
Alongside that, I designed a bespoke campaign microsite featuring interactive elements—including a clickable map with editorial content on the best UK getaways, and a personality quiz to help users discover their ideal destination.
The campaign also included large-format billboards in London and Manchester, plus a full suite of Instagram assets to drive engagement. I collaborated closely with an illustrator to bring everything to life, leading the overall creative direction.
It was a big, exciting project and a lot of fun to work on—bringing together two major brands for something full of energy and adventure.
Testimonial
George took on the design for one of our most ambitious campaigns to date - a dynamic partnership between Time Out and Škoda and absolutely delivered. Blending two distinct brand identities is no small feat, but thanks to George’s creativity and vision, we created something truly standout.
Spanning London and Manchester, George was behind the bold and spontaneous look of the campaign, producing both online and Out of Home assets that grabbed attention. The brief called for something fun, eye-catching, and shareable, a true 'viral moment', and George nailed it. He gave the campaign its own unique identity that resonated across platforms, and we watched as it organically spread across social media.
Engagement rates tripled our usual benchmarks, a testament to how well the creative landed with the public. George’s designs brought our digital and OOH elements together seamlessly, and the result was a campaign that not only looked incredible but got people talking and interacting.
A huge success and we couldn’t have done it without George’s talent and creative leadership.
Chanté Piette-Valentine
Senior Project Manager & Commercial Video Manager
Time Out Media