I was brought on to create the branding for No.4 Boutique—a new high-end fashion store opening in Esher Town Centre.

 

The brief was to keep things clean, luxe, and minimal, with a strong focus on a typographic logo. I used the Madera typeface as a starting point and customised it to give the logo a unique, premium feel.

 

I also designed a few variations so the branding stays recognisable and legible across different platforms and sizes. Alongside the logo, I put together a set of brand guidelines to help their in-house team roll everything out consistently.

 

The client was really happy with the final result—and I really enjoyed working on something so sleek and stylish.​