Madrí Excepcional
& Time Out London
Digital hub | Digital design
Madrí Excepcional joined up with Time Out London for a multi-platform campaign celebrating the flavour, energy, and culture of Madrid.
Spanning a premium digital feature, social media content, and live events, the campaign aimed to promote the lager while capturing the unique spirit of the city.
I was brought on to design a series of custom mini-sites hosted on the Time Out platform. As a brand partnership, the creative challenge was to seamlessly blend Madrí’s bold, characterful aesthetic with Time Out’s editorial voice—creating something that felt both expressive and on-brand.
This design approach was then extended across social media assets and brought to life at a live event that invited Time Out’s audience to experience the soul of Madrid first-hand.
Below are examples of the interactive digital hubs—crafted to engage both brands’ audiences and deliver the campaign.
Testimonial
I've had the pleasure of working with George on multiple projects at Time Out, and he is consistently a powerhouse of creativity. Getting George into a room to brainstorm is always a highlight - his energy, vision, and ability to bring ideas to life through design is truly inspiring.
One standout collaboration was our campaign with Madrí Excepcional, which spanned a premium online digital feature, social media assets, and live events. George developed the campaign's look and feel, giving it a distinctive identity that resonated deeply with our audience. Thanks to his creative direction, the campaign over-delivered by an impressive 23.5%.
The impact of George’s work was undeniable:
Over 60% of our audience surveyed recalled seeing at least one element of the campaign.
More than 90% of those who recalled the campaign reported having a better impression of Madrí Excepcional, directly attributing it to the partnership.
Respondents who saw the campaign were significantly more likely to recommend the brand to friends and family.
Nearly 100% of those who engaged with the campaign intended to take action afterward.
These results speak volumes, and they’re a direct reflection of George’s talent and dedication. He has a rare ability to turn creative ideas into results-driven design. One happy client - and I can’t wait to work with him again.
Chanté Piette-Valentine
Senior Project Manager & Commercial Video Manager
Time Out Media