Jon Fletcher Personal Trainer
Graphic design | Digital design
I was commissioned by Jon Fletcher, a personal trainer, to design a bold and versatile new logo for his business.
Following discussions around creative direction, we landed on a look that’s strong, impactful, and flexible enough to work both as a social media icon and a full logo.
I combined his initials into a custom kettlebell icon and paired it with the Aileron typeface for a clean, modern finish. Using a bold and striking colour palette, we developed a brand identity that feels confident and energetic.
The final result was well received, and the new branding has since been rolled out across various platforms and assets.
Testimonial
I approached George to design a logo and some business cards for me as I had just set up as a self-employed personal trainer. He was professional from the start and very easy to communicate with.
He designed three different high quality examples for me and talked me through the reasoning behind the designs. Together we decided which one we thought worked best and he tweaked it slightly and sent back the final design.
The whole process was straight forward and the final design was so much better than I had hoped for. I would highly recommend George for any design work you want doing.
Jon Fletcher
Personal Trainer